How to Measure Brand Awareness That Actually Matters
How to Measure Brand Awareness (Without Feeling Like You’re Chasing Vanity Metrics) So, you’re running campaigns, showing up online, maybe even landing media features, but the big question remains: Are people actually starting to know your brand? Brand awareness lives at the top of the funnel, but it’s often treated like the awkward cousin at […]
5 Factors That Make a Brand Premium (or Budget)
5 Key Factors That Shape Whether a Brand Feels Premium or Budget Every interaction with your brand whispers a message: Are you aspirational or affordable? Customers make snap judgments. And while your product or price plays a part, what truly shapes perception is everything that surrounds it. These five areas shape whether your brand feels […]
Rebranding? 6 Mistakes That Kill Your Brand
Let me guess. You’re feeling like your brand has outgrown itself. Maybe your services have evolved, your audience has shifted, or the logo you once loved is now giving “we started this in someone’s basement” energy. So, you’re thinking about rebranding. Great. But before you sprint toward a new color palette or start browsing font […]
Branding vs. Marketing: Why Founders Need to Build the Foundation First
Foundation First: Branding vs Marketing Founders often blur the lines between branding and marketing (I get it, you’re juggling a million things). You might pour hours into social posts and ad campaigns thinking it will bring droves to your door, but instead it just brings disappointment. So, let’s clear it up. Imagine walking into a […]
Messaging That Matters: How Rooforia Built a Brand People Actually Believe In
Want a great way to kill your ROI? Use generic, generated, God-awful messaging. I said what I said. If your brand messaging isn’t pulling people in, you’re not building a business. You’re adding to the noise. But with the right message, you can create something unforgettable. Something people believe in. That’s what we did with […]
Is Your Website Falling Short? Discover the 5 Roadblocks To Customer Conversion
Imagine this: your team has poured its heart into building your brand’s new website. It’s a visual masterpiece, and the content is pure gold. Yet, there’s a glaring issue—it’s not converting visitors into customers. You’re not alone in this struggle. Many businesses face the same challenge, and in this blog, we’ll dive into the top […]
Shattering Glass Ceilings: Oh Hello’s CEO Natalie Joins the Tory Burch Fellows Program
We’re thrilled to announce a remarkable milestone that has set our hearts racing with excitement. It’s not just a success for our fearless leader, Natalie, but a monumental achievement for the entire Oh Hello family. The news is out, and we’re bursting with pride as Natalie has been selected as a Tory Burch 2023 Fellow […]
The AI Factor in Digital Marketing: How Oh Hello Strikes the Right Balance
In the ever-evolving landscape of digital marketing, the rise of AI is nothing short of remarkable. With AI-enabled devices prevalent across the digital realm, encompassing nearly 77 percent of all gadgets, we at Oh Hello are acutely aware of the transformative potential of artificial intelligence. Maximizing its potential AI is an indispensable ally in the […]
A Tribute To Julian Knight, Our Spirited Creative Director
Julian Knight, our Creative Director, tragically passed away on December 22nd, 2022. On the week of the one year anniversary of his death, our team honors his life and legacy, by launching this website, his last passion project. Julian was a leader our agency and helped build this agency to where we are today. We […]
