Case Study
Jetset World Travel
JetSet World Travel is a luxury travel agency that specializes in crafting personalized travel experiences for their clients. Their team of experienced advisors work with clients to plan their trip, from flights to accommodations, activities, and more. With a reputation for excellence in the industry, JetSet World Travel was looking to update their online presence to showcase their expertise and develop a brand that matched their refined and sophisticated target audience.
Challenge
JetSet World Travel challenged Oh Hello to design a website that not only conveyed their luxurious brand and concierge services, but also maintained a friendly and approachable tone for their target audience.
It was crucial for the site to speak to their target clients while also attracting potential travel agents with great storytelling about the JetSet culture.
Solution
As part of our solution, we carefully thought through the user journey of each page, with a primary focus on their travelers as the target audience and the potential agents they could recruit as the secondary audience. We worked with the JetSet team to develop messaging and content that would engage both audiences and showcase their brand values. This allowed us to develop a website with a seamless user experience that communicated this is a brand that consumers could trust to deliver the travel experience of their dreams.
Process
We developed three distinct stylescapes, considering their target audience. After careful consideration, we settled on a modern and captivating design that places a strong focus on stunning photography. The color palette features deep blue-green hues with pink and gold accents, creating a luxurious and gender-neutral aesthetic. By combining a clean and modern Avenir typeface with elegant handwriting in Quentin, the resulting design is both striking and unforgettable.
Step 01
Stylescape
We developed three distinct stylescapes, considering their target audience. After careful consideration, we settled on a modern and captivating design that places a strong focus on stunning photography. The color palette features deep blue-green hues with pink and gold accents, creating a luxurious and gender-neutral aesthetic. By combining a clean and modern Avenir typeface with elegant handwriting in Quentin, the resulting design is both striking and unforgettable.
Step 02
Wireframes
After completing the design strategy, we began creating wireframes to lay the foundation for the website’s future design. By using a monochromatic approach without any distracting imagery or graphical elements, we were able to focus on the page layout and content as a whole. Our team created approximately eight different wireframes that mapped out the content blueprints for each page. Once we received sign-off and client approval on the narrative storytelling from a content perspective, we moved forward with designing high fidelity mocks to bring the wireframes to life.
Step 03
Design
With the approved stylescape and wireframes in hand, we were primed and ready to dive headfirst into the design process.
We used stunning, colorful photographs combined with branded fonts and colors to create a memorable first impression. To make the website feel both clean and visually interesting, we designed a custom grid of photos and graphics that add a pop of excitement and encourage site visitors to keep exploring.
We devoted extra attention to the continent pages, carefully selecting photographs that captured the essence of each location and incorporating a map as a decorative element. To add a personal touch, we emphasized the use of handwritten fonts, creating a unique and memorable browsing experience for Jetset users.
Result
After our client signed off on the design, we went into a 4-week streamlined development. JetSet World Travel received a stunning, mobile, and tablet-responsive website that perfectly conveys the brand values and speaks to their target audience, from discerning luxury travelers to potential travel agents.
The end result is an engaging online experience that allows customers to explore JetSet’s unique offerings and creates a lasting impression.
Impact
We helped JetSet develop a suite of compelling marketing content that has given their digital presence a new level of confidence, enabling them to deliver on their brand promise of creating unforgettable travel experiences. The incorporation of memorable messaging such as the “JetSet Promise” and “JetSet Way” online continues to elevate their marketing presence.
With the addition of their beautiful new website and compelling marketing content, JetSet World Travel retains a powerful online presence that sets them apart in a competitive and growing travel market. They are well-positioned to continue their success and growth for years to come.
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