Case Study
Lincoln Arts Council
The Lincoln Arts Festival is an annual event that brings together nearly 90 talented artists from across the country, showcasing a wide range of styles and mediums. Held in downtown Lincoln, this festival is well known for its family-friendly atmosphere and commitment to bringing the arts to all ages.
Challenge
Post-pandemic, global festivals saw a decline in attendance, and the Lincoln Arts Festival, an annual event featuring 90 artists in downtown Lincoln, faced similar challenges in 2021. Concerned about attendance, the Lincoln Arts Council sought help from Oh Hello Agency. With expertise in digital advertising and a passion for the arts, we eagerly crafted a campaign to boost awareness and attract more attendees.Additionally, crafting messaging that spoke to the warmth and creativity of their character towels was key.
Solution
At Oh Hello, we believe that the key to building a strong community lies in storytelling. With this philosophy in mind, we took a people-first approach to the Lincoln Arts Festival, positioning it as a multicultural event that celebrates diverse voices and perspectives. We wanted to showcase the “why” behind the artists, highlighting their unique stories and personalities, and creating excitement around the festival’s modern and eclectic offerings.
Strategy
Paid Advertising + Social Media Content & Strategy
We combined paid social ads and organic content in collaboration with the Lincoln Arts Council’s team for a comprehensive social media strategy. Creating diverse assets, including videos and graphics, we targeted audiences of all sizes and implemented a retargeting campaign on the council’s website.
Simultaneously, our app install campaign facilitated reselling and attracted new prospects, streamlining mobile interactions. Continuous testing in locations and target audiences expanded reach, maximizing the return on ad spend (ROAS).
Result
Our approach was a success, with a reach of 118,286 and 782,722 impressions. The landing page views were 534, and there were 1,772 link clicks, resulting in an ad recall lift of 16,000.
The campaign exposed the event to a large number of potential visitors, contributing greatly to the number of actual attendees. According to event organizers, the festival had a record-breaking number of attendees. Through a combination of strategic retargeting and compelling content, we helped the Lincoln Arts Festival reach new heights and cement its reputation as a must-attend event in the city of Lincoln.
Impact
Through a combination of strategic retargeting and compelling content, we helped the Lincoln Arts Festival reach new heights and cement its reputation as a must-attend event in the city of Lincoln.
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